top of page

Sounds Profitable: Adtech Applied

Author

Bryan Barletta

Website

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Audience

Tech enthusiasts, ages 25-45, majority male, global but with focus on the US and Europe.

Theme

Technology trends, innovation, digital transformation, AI.

Ads

Host-read ads, mid-roll ads, product sponsorships related to technology or software.

Growth

High - Tech and innovation are fast-growing fields with increasing listener demand.

Tech companies, software platforms, consumer electronics, online education for tech.

Industries

bottom of page