Podmuse
Audio Advertising: The Key to Brand Trust and Safety
In making any purchase decision, several factors are considered, such as price, quality, and product suitability. However, one critical...
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Podmuse
- Mar 3
- 2 min
Record Numbers of Americans Tune into Online Audio and Podcasts
The Infinite Dial® 2023 by Edison Research, in partnership with Amazon Music, Wondery, and ART19, has found that the proportion of...
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Podmuse
- Feb 28
- 2 min
How Artificial Intelligence Can Improve the Podcast Advertising Ecosystem
Podcasts have become an increasingly popular medium in recent years, with millions of people tuning in to their favorite shows each week....
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Podmuse
- Dec 26, 2022
- 2 min
Unleashing the Potential of Podcast Monitoring for Corporate Communication Departments
Podcast monitoring, the process of tracking and analyzing the performance and impact of podcasts, can be a valuable tool for corporate...
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Podmuse
- Dec 26, 2022
- 2 min
The Importance of Podcast Localization for Reaching an International Audience
Podcast localization, the process of adapting a podcast for a specific language and cultural market, is becoming an increasingly...
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Podmuse
- Dec 26, 2022
- 2 min
Exploring the Power of Product Placement in Video Podcasts
Product placement, the act of incorporating branded products or services into the content of a media production, has been a popular...
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Podmuse
- Dec 26, 2022
- 2 min
The Impact of Host-Read Podcast Ads and Why They Are an Effective Way to Reach Potential Customers
Podcast advertising has become an increasingly popular way for businesses to reach their target audience, and host-read ads, in which the...
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Podmuse
- Dec 26, 2022
- 2 min
Growth of Programmatic Audio Advertising Spending and Its Comparison to Radio Advertising
Programmatic audio advertising, which involves the automated buying and selling of digital audio ad inventory through real-time auctions,...
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Podmuse
- Dec 26, 2022
- 2 min
Exploring the Production and Marketing of Video Podcasts
Podcasts have traditionally been audio-only content, delivered via the internet or mobile apps for listeners to enjoy on the go. However,...
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Podmuse
- Dec 26, 2022
- 2 min
Maximizing Creativity and Viral Impact in Podcast Advertising
Podcasts have become a popular medium for advertisers to reach their target audience, but in a crowded marketplace, it can be challenging...
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Podmuse
- Dec 26, 2022
- 2 min
Exploring the History and Modern Use of the Term 'Podcast'
Podcasting has become a popular medium for delivering audio content, but where did the term "podcast" come from? The word "podcast" is a...
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Podmuse
- Dec 26, 2022
- 2 min
Characteristics and Demographics of American Podcast Listeners
Podcasts have become an increasingly popular form of entertainment and information in recent years, with millions of Americans tuning in...
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Podmuse
- Dec 26, 2022
- 2 min
Understanding Podcast Networks, Creative Agencies, and Media Agencies
Podcasts have exploded in popularity in recent years, with millions of people tuning in to listen to their favorite shows on a daily...
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Podmuse
- Dec 25, 2022
- 2 min
Tracking and Attribution in Podcast Advertising
Podcast advertising has become an increasingly popular way for brands to reach and engage with their target audiences. One of the key...
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Podmuse
- Dec 25, 2022
- 2 min
How Popular Company Podcasts Grew Their Audience
Starting a podcast can be a great way for companies to reach new customers, build brand awareness, and establish themselves as thought...
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Podmuse
- Dec 25, 2022
- 2 min
Exploring the Popularity of Audio Content for Entrepreneurs
Podcasts have exploded in popularity over the past decade, with shows covering a wide range of topics from true crime to pop culture to...
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Podmuse
- Dec 25, 2022
- 2 min
Leveraging Contextual Targeting for Successful Podcast Advertising
Podcasts have exploded in popularity in recent years, with millions of people tuning in to listen to their favorite shows on a regular...
19 views0 comments
Podmuse
- Dec 25, 2022
- 2 min
Maximizing ROI with Streaming Audio Advertising
Streaming audio advertising has become a popular and effective way for businesses to reach their target audience and increase sales. With...
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Podmuse
- Dec 25, 2022
- 2 min
Smart Speakers: The Future of Podcast Listening and Audio Advertising
Smart speakers, like Amazon Echo and Google Home, have become increasingly popular in recent years as a convenient way to access music,...
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Podmuse
- Dec 25, 2022
- 2 min
The Boom of Podcast Listening and Its Impact on the Advertising Industry
In recent years, there has been a significant increase in the number of people listening to podcasts. According to a study by the...
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