This week, we’re thrilled to spotlight Phill Agnew, the host of Nudge. His podcast uncovers the small, research-backed adjustments that drive meaningful improvements in both life and business.
In our feature, we explore Phill's journey, the science that powers effective marketing, and his forward-looking vision for what’s ahead.
Prepare to be inspired by Phill's distinctive approach to podcasting and the actionable insights he shares with his listeners.
Beyond the Podcast: Nudge
On Nudge, Phill Agnew explores how minor adjustments can have major impacts. Each 20-minute episode is a treasure trove of practical advice from top entrepreneurs and behavioral scientists. Whether you want to kick a bad habit, secure a raise, or grow your business, Nudge provides fast-paced, insightful episodes packed with real-world examples. This isn’t your typical business podcast; it’s a masterclass in applying scientific principles to everyday challenges.
The Journey to Full-Time Podcaster
Phill Agnew made the leap to podcasting full-time last January, after nearly five years of dedication and hard work. He reflects, “It took just under five years to get here. Initially, I negotiated a four-day work week to make more time for the podcast. This balance was crucial in managing my professional commitments while growing Nudge.”
Monetizing Nudge
Phill credits joining the HubSpot Podcast Network as a key factor in his podcast’s monetization strategy. “HubSpot has the exclusive right to advertise on my show. They pay me a competitive CPM and promote Nudge across the network. This partnership has been the most effective monetization method for me,” he explains.
Criteria for Picking Guests
The ideal guest for Nudge Podcast almost always needs to have written a book which documents their thinking, studies, or teachings.
Dream Guests and Memorable Interviews
When asked about his dream guest, Phill quickly names Robert Cialdini, a renowned expert in the field of influence and persuasion. Reflecting on his favorite interviews, Phill highlights conversations with Chris Voss on getting a raise, Rory Sutherland on why most marketing fails, and Dan Pink on regrets.
Measuring Success in the Podcasting World
Phill uses weekly downloads and Apple Chart rankings to gauge his podcast’s success. “Nudge occasionally hits the top 5 in the business charts. My goal is to consistently be a top 5 business show. Weekly downloads seem to be the most relevant metric for tracking growth,” he shares.
Balancing Act: Podcasting and Professional Life
Early in his podcasting journey, Phill negotiated a four-day work week to dedicate more time to Nudge. This strategy allowed him to manage his workload effectively while nurturing his passion for podcasting. His story underscores the importance of balance and strategic planning in achieving long-term success.
Final Thoughts
In this week's interview, Phill Agnew provides a deep dive into his journey with Nudge, offering valuable insights into the world of podcasting and marketing. From monetization strategies to dream guests and favorite interviews, Phill’s story is a testament to the power of persistence and strategic planning.
We'd love to hear from you! Have you ever made a small change that led to a big impact in your life or business? Share your stories and thoughts with us: Just reply to this email.
And if you haven’t already, make sure to check out Nudge for more actionable insights.
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