Smart Speakers: The Future of Podcast Listening and Audio Advertising
Updated: Dec 29, 2022
Smart speakers, like Amazon Echo and Google Home, have become increasingly popular in recent years as a convenient way to access music, news, and other audio content. One of the ways that smart speakers are being used is for daily podcast listening, as they make it easy for people to discover and listen to their favorite shows. In this blog post, we'll explore how smart speakers are being used for daily podcast listening and how audio advertising with smart speakers can be a game changer for companies looking to reach a wider audience.
One of the main benefits of using a smart speaker for daily podcast listening is that it allows users to easily discover new shows and episodes. Many smart speakers have voice assistants that can search for and play specific podcasts on demand, making it easy for users to find new shows that they might be interested in. This can be particularly useful for people who are looking to discover new podcasts in specific genres or on specific topics.
In addition to making it easier to discover new podcasts, smart speakers also make it easier for people to listen to their favorite shows on a regular basis. Many smart speakers have the ability to save and play specific podcasts on a schedule, making it easy for users to catch up on their favorite shows even if they don't have time to actively search for new episodes. This can be especially useful for people who are looking to incorporate podcasts into their daily routines, as it allows them to easily fit listening into their schedules.
While smart speakers are primarily being used for podcast listening, they also have the potential to revolutionize the way that companies advertise. By targeting specific keywords or phrases, companies can create audio ads that are played when users search for specific topics or products. This can be a powerful way for companies to reach a highly targeted audience, as users are already actively searching for information on a specific topic.
Overall, smart speakers are changing the way that people listen to podcasts and are opening up new opportunities for companies looking to advertise. By making it easier for people to discover and listen to new shows and by providing a new platform for audio advertising, smart speakers are revolutionizing the way that people consume audio content and are helping companies reach a wider audience.