Starting a podcast can be a great way for companies to reach new customers, build brand awareness, and establish themselves as thought leaders in their industry. However, launching a podcast is just the first step – the real challenge is growing and maintaining an engaged audience. In this post, we'll explore some strategies for growing your podcast audience and highlight a few popular company podcasts as examples.
One key strategy for growing your podcast audience is to focus on producing high-quality content that resonates with your target audience. This includes selecting interesting and informative topics, conducting thorough research, and inviting knowledgeable guests to participate in your show. It's also important to have a consistent publishing schedule and to promote your podcast through social media, email marketing, and other channels.
Another strategy for growing your podcast audience is to optimize your show for discoverability. This includes using descriptive and keyword-rich titles and show notes, submitting your podcast to directories like Apple Podcasts and Spotify, and leveraging SEO best practices to improve your visibility in search results.
A few popular company podcasts that have successfully grown their audience include "The HBR IdeaCast," produced by Harvard Business Review, "The Starbucks Newsroom Podcast," hosted by Starbucks, and "The Shopify Masters Podcast," featuring interviews with successful ecommerce entrepreneurs.
"The HBR IdeaCast" features interviews with business experts and thought leaders, as well as roundups of the latest business research and insights from Harvard Business Review. By consistently providing valuable content and leveraging the trusted brand of Harvard Business Review, the show has attracted a large and loyal audience.
"The Starbucks Newsroom Podcast" offers a behind-the-scenes look at the iconic coffee company, with episodes featuring interviews with Starbucks leaders and discussions on topics ranging from sustainability to innovation. By tapping into the strong brand loyalty of Starbucks and providing unique insights into the company, the show has been able to attract and retain a large audience.
"The Shopify Masters Podcast" is another popular company podcast, featuring interviews with successful ecommerce entrepreneurs who share their stories and insights on building and growing online businesses. By providing valuable content for ecommerce professionals and entrepreneurs, the show has been able to attract a large and engaged audience.
In summary, there are many strategies for growing your podcast audience, including producing high-quality content, optimizing for discoverability, and leveraging your brand. By following these strategies and learning from the success of popular company podcasts like "The HBR IdeaCast," "The Starbucks Newsroom Podcast," and "The Shopify Masters Podcast," you can grow your own podcast audience and achieve success.