YouTube audio ads and podcast targeting: a new opportunity
Updated: Dec 29, 2022
YouTube is a destination for music fans to discover official albums, videos, live performances, and more. Now, according to Edison, YouTube is the second most popular destination for podcast listening.
Google announced that Audio ads are now globally available to buy in Google Ads and Display & Video 360. They are designed to reach people on audio surfaces and in listening-first states.
Google also mentioned that Podcast targeting is also now available globally. With Podcast targeting, brands and agencies can specifically reach podcast listeners.
A year after hiring Kai Chuk as its first Head of Podcasts, YouTube has made great progress in its audio business. It has launched a dedicated hub full of podcast episodes, and it is gaining ground on its rivals. According to a study published back in May, YouTube is the most-used podcasting platform in the U.S.