Host-Read Podcast Ads & Sponsorships
Sponsor top podcasts with ads read by hosts your audience already trusts. We buy ads from 50+ networks.
Podcast Sponsorship Services
We handle every step of your podcast sponsorship, from finding the right shows to reporting on results.
Host-Read Ad Scripts & Briefs
We write the talking points, offer and call to action, so each host can read your ad naturally.
Negotiation & Ad Buying
We negotiate CPM rates, ad placement (pre-roll, mid-roll, post-roll) and bonus mention.
Ad Reporting & Attribution
We set up promo codes, vanity URLs and attribution pixels, then report downloads & conversions.
We work across podcast and audio & video advertising networks to help brands reach the right audiences through host-read, programmatic and targeted podcast ad campaigns.
Testimonials
"Intel on AI helped us elevate our YouTube presence with high-quality storytelling, strategic production, and engaging conversations."
Brad Rudd, Marketing Manager at Intel
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Frequently Asked Questions
What are host-read ads?
Host-read ads are podcast ads read by the show’s host in their own voice, often with personal stories about your product. Because listeners trust the host, host-read ads usually drive higher recall and conversion than pre-recorded spots.
What’s the difference between podcast sponsorship and podcast advertising?
Podcast advertising covers every ad format, including programmatic and pre-recorded spots. A podcast sponsorship is a direct partnership with a show, usually with host-read ads across several episodes. Sponsorships feel more like an endorsement and build familiarity over time.
What’s included in your podcast sponsorship packages?
Every package includes show selection, rate negotiation, ad scripts and host briefs, read approval, tracking setup and reporting. Larger packages add more shows, longer flights and ongoing optimization.
Do you work with podcast ad marketplaces and networks?
Yes. We buy across 50+ podcast ad networks and marketplaces and work directly with 20,000+ independent podcasters, so you get broad reach and negotiated rates through one partner.
Do you work with podcast ad networks?
Yes. We partner with 50+ podcast ad networks and work directly with over 20,000 podcasters to ensure broad reach and precise targeting.
How do you target the right audience in podcast advertising?
We use a combination of show selection, listener demographics, behavioral data, and contextual alignment to reach audiences whose interests and lifestyles match your brand.
How do you measure podcast sponsorship results?
We track downloads, promo code redemptions, vanity URL visits, pixel-based attribution and brand lift. You get a clear report on cost per acquisition for every show, so we can renew what works.
Is podcast influencer marketing right for my brand?
Podcast influencer marketing works well for brands that need trust before a purchase, such as B2B software, finance, health and premium consumer products. If your customers listen to podcasts in a clear niche, there’s likely a show that reaches them.
Can you help with creative and messaging?
Yes. We support ad scripting, messaging development, and creative optimization to ensure your ads resonate with each podcast’s audience and format.