Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories
Author
Dusty Weis
Website
Adweek's 2020 "Marketing Podcast of the Year." On Lead Balloon, experienced public relations and marketing professionals share tales of the do-or-die situations that defined their strategic communications careers--what went wrong, how they overcame unexpected obstacles, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, professional crises and half-baked campaigns gone awry, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
Audience
General interest, ages 18-50, gender-balanced, global.
Theme
General interest, entertainment, lifestyle topics.
Ads
Pre-roll, mid-roll ads, host-read ads, general product sponsorships.
Growth
Moderate - General interest shows have broad appeal but face strong competition.
E-commerce, general consumer products, entertainment, lifestyle brands.
Industries