top of page
The Upgrade by Lifehacker
Author
Lifehacker
Website
Each week, Alice Bradley and Jordan Calhoun of Lifehacker bring in all-star guests to tackle the stuff that matters-like how to be happy, how to buy a TV, how to be less bad with money and how to tell if you're dating a psychopath. Look, you're doing great, but quite frankly we think you can be a little better. All your friends do too. It's time for The Upgrade.
Audience
General interest, ages 18-50, gender-balanced, global.
Theme
General interest, entertainment, lifestyle topics.
Ads
Pre-roll, mid-roll ads, host-read ads, general product sponsorships.
Growth
Moderate - General interest shows have broad appeal but face strong competition.
E-commerce, general consumer products, entertainment, lifestyle brands.
Industries
bottom of page