Will the Metaverse be a Betterverse?

Author

Amy Francombe

Website

A new virtual world is taking shape. Will we learn from the mistakes we have made in the real, or are we doomed to repeat them online?

Audience

General interest, ages 18-50, gender-balanced, global.

Theme

General interest, entertainment, lifestyle topics.

Ads

Pre-roll, mid-roll ads, host-read ads, general product sponsorships.

Growth

Moderate - General interest shows have broad appeal but face strong competition.

E-commerce, general consumer products, entertainment, lifestyle brands.

Industries