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BackStory

Author

BackStory

Website

BackStory is a weekly public podcast hosted by U.S. historians Ed Ayers, Brian Balogh, Nathan Connolly and Joanne Freeman. We're based in Charlottesville, Va. at Virginia Humanities.

There's the history you had to learn, and the history you want to learn - that's where BackStory comes in. Each week BackStory takes a topic that people are talking about and explores it through the lens of American history. Through stories, interviews, and conversations with our listeners, BackStory makes history engaging and fun.

Audience

General interest, ages 18-50, gender-balanced, global.

Theme

General interest, entertainment, lifestyle topics.

Ads

Pre-roll, mid-roll ads, host-read ads, general product sponsorships.

Growth

Moderate - General interest shows have broad appeal but face strong competition.

E-commerce, general consumer products, entertainment, lifestyle brands.

Industries

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