Bloomberg Business of Sports
Author
Bloomberg
Website
Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
Audience
Tech enthusiasts, ages 25-45, majority male, global but with focus on the US and Europe.
Theme
Technology trends, innovation, digital transformation, AI.
Ads
Host-read ads, mid-roll ads, product sponsorships related to technology or software.
Growth
High - Tech and innovation are fast-growing fields with increasing listener demand.
Tech companies, software platforms, consumer electronics, online education for tech.
Industries