Life Kit

Author

NPR

Website

https://www.npr.org/lifekit

Everyone needs a little help being a human. From sleep to saving money to parenting and more, we talk to the experts to get the best advice out there. Life Kit is here to help you get it together.

Audience

General interest, ages 18-50, gender-balanced, global.

Theme

General interest, entertainment, lifestyle topics.

Ads

Pre-roll, mid-roll ads, host-read ads, general product sponsorships.

Growth

Moderate - General interest shows have broad appeal but face strong competition.

E-commerce, general consumer products, entertainment, lifestyle brands.

Industries