Life of an Architect
Author
Bob Borson and Andrew Hawkins
Website
A gifted storyteller communicating the role and value of architecture to a new audience, host Bob Borson uses the experiences acquired over a 25-year career to inform his podcast. It responds to the public's curiosity and common misunderstanding about what architects do and how it is relevant to people's lives, engaging a wide demographic of people in a meaningful way without requiring an understanding of the jargon or knowledge of the history of the profession. With a creative mix of humor and practicality, Borson's stories are informative, engaging, and approachable, using first-person narratives and anecdotes that have introduced transparency into what it really means to be a practicing architect.
Audience
General interest, ages 18-50, gender-balanced, global.
Theme
General interest, entertainment, lifestyle topics.
Ads
Pre-roll, mid-roll ads, host-read ads, general product sponsorships.
Growth
Moderate - General interest shows have broad appeal but face strong competition.
E-commerce, general consumer products, entertainment, lifestyle brands.
Industries