Planet Money

Author

NPR

Website

https://www.npr.org/planetmoney

The economy explained. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening.

Audience

General interest, ages 18-50, gender-balanced, global.

Theme

General interest, entertainment, lifestyle topics.

Ads

Pre-roll, mid-roll ads, host-read ads, general product sponsorships.

Growth

Moderate - General interest shows have broad appeal but face strong competition.

E-commerce, general consumer products, entertainment, lifestyle brands.

Industries