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Insights Into Tracking and Attribution in Podcast Advertising
Podcast advertising has emerged as a prominent avenue for brands seeking to connect with their desired demographic. By leveraging...

Podmuse
Jul 21, 20242 min read


Nudge Interview: Phill Agnew on the Science of Small Changes for Big Impact
This week, we’re thrilled to spotlight Phill Agnew, the host of Nudge . His podcast uncovers the small, research-backed adjustments that...

Podmuse
Jul 21, 20242 min read


Growth of Programmatic Audio Ad Spending and Its Comparison to Radio Advertising
Programmatic audio advertising, which involves the automated buying and selling of digital audio ad inventory through real-time auctions,...

Podmuse
Jul 20, 20244 min read


Podcast Networks, Creative Agencies, and Media Agencies: A Comprehensive Guide
The emergence of podcast networks has played a pivotal role in shaping the landscape of the industry. These networks serve as hubs that...

Podmuse
Jul 20, 20243 min read


Exploring the History and Modern Use of the Term 'Podcast'
Podcasting has experienced a significant surge in popularity as a widely embraced medium for distributing audio content across various...

Podmuse
Jul 19, 20246 min read


Characteristics and Demographics of American Podcast Listeners
American podcast listeners are a diverse group, spanning various demographics and backgrounds. They are typically characterized by their...

Podmuse
Jul 19, 20245 min read


Audio Revolution: Why Entrepreneurs Love This Content Format
Podcasts have undeniably experienced a meteoric rise in popularity over the last decade, becoming a ubiquitous form of entertainment and...

Podmuse
Jul 19, 20244 min read


The Ultimate Guide to Maximizing ROI with Streaming Audio Advertising
Streaming audio advertising has revolutionized the way businesses connect with their target consumers. In today's digital age, where...

Podmuse
Jul 19, 20243 min read


Maximizing Creativity and Viral Impact in Podcast Advertising
In today's highly competitive digital landscape, standing out from the crowd is crucial for success. When it comes to podcast...

Podmuse
Jul 18, 20244 min read
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