CPG Insiders
Author
Mark Young, Robb Taylor
Website
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
Audience
Business professionals, entrepreneurs, ages 30-55, gender-balanced, US, UK, and Europe.
Theme
Business strategies, entrepreneurship, leadership, startups.
Ads
Pre-roll and mid-roll ads, host-read ads, B2B services or productivity tools.
Growth
Moderate - Business and entrepreneurship are established topics, but competitive.
B2B services, consulting, financial services, productivity tools, SaaS platforms.
Industries